The World’s Gambling Industry – From Land-based Casinos to Online Casinos
The online casino industry has grown rapidly over the past ten years. While at the end of the 20th century there were only a few dozen online casinos available to gamblers, over the past ten years their number has grown exponentially and today gamblers have a choice of over a thousand online casinos.
Land-based casinos, especially in the US, have always promoted themselves as fun places where men, and later women too, could gamble and have fun and if they gambled enough their hotel rooms would be competed by the casinos to encourage high rollers to come and bet on their stance.
In Las Vegas, Nevada casinos have realized, soon after their establishment that if they want to attract men to gamble, they need to provide women entertainment. Free drinks were offered to the women waiting for their husbands or lovers who were playing at the tables.
When the slot machine was introduced it mainly attracted bored women who had nothing better to do in the casinos. Casino owners quickly identified additional sources of income and began to heavily promote the game to women.
During the late 20th century, Las Vegas was transformed from a mafia-run city and turned into a more corporate one. Large casinos were built and offered non-gambling related entertainment to attract vacationing families and also began hosting major conventions which turned Las Vegas into the convention capital of the US.
Tourism thrived, but profits from gambling slowly began to decline and places like Macau began to compete with Las Vegas as the city to make the most of its profits from gambling.
The introduction of online casinos in the late 90’s has dealt another blow to places like Las Vegas, Atlantic City and Monte Carlo. Suddenly people were given the option to gamble from the comfort of their own homes at the click of a button.
But in those years not everyone had a personal computer and those who did had to surf the web using a slow and patchy dial-up connection. This proved to be a problem and in retrospect we can see that these two factors contributed to delaying the online casino boom.
Over the short few years, more and more people have gained access to personal computers, as the mass production of personal computers has led to a reduction in price, this is associated with a huge increase in internet connections and an increase in net surfing speed.
At this point it becomes easier for the average Joe to own a computer and surf the net at a reasonable pace. Once this is possible, online casinos cannot be stopped. It became easier and faster to download and install casino software, and later with the development of Flash technology, many casinos could offer players to play their favorite casino games directly from their web browser without the need to download any heavy software to their computers. 메이저놀이터
The rapid growth in the gaming industry of software providers and gambling brands has created welcome competition between companies and has forced online casinos to take a different approach from land-based casinos to marketing and promotion.
on the net could not offer their customers free drinks and hotel rooms, therefore they had to find other means of promotion to attract gamblers. This heralded the birth of online casino bonus and merchandise promotions.